Peter Gooley has been in the retail business in the region for 50 years, so he's seen plenty of floods come and go.
His surname is a dead giveaway that he's part of the Gooley's clothing empire.
When the Lismore City News caught up with him on Friday morning, heavy rainfall had prompted a moderate flood warning for the city.
Gooley's has a well-worn flood plan that's been implemented many times.
But on a working Friday, the doors were open and the shop in Molesworth Street was fully laden with shirts and suits.
The pitter patter of a little rain on the roof, nor a moderate flood warning was enough to send Peter into a panic.
"Not unless there is a really bad storm hitting," he said. "You just use your own nouse."
When Gooley's does need to move stock to higher ground, it is all hands on deck.
"We put a lot of it upstairs, and we work hard," Peter said.
"Staff work hard, it's a lot of work, but that's just what you have got to do."
As one of the more iconic retailers in the CBD, Gooley's has just got on with the job of cleaning up after major floods in February and March.
They were one of the first shops to re-open and have been quietly getting on with business ever since.
"People are slowly getting back on their feet, but it will be a long while until Lismore is back to normal," Peter said.
"There are people coming around the block and spending money.
"Recovery is very, very slow. We haven't had much from the government. They have promised things, but it hasn't happened yet. Let's hope it does."
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