Casino Food Co-op employees Benjamin Benn and Kalani Moss are starring in the latest national More to Meat campaign promoting the red meat processors' role in regional communities.
The campaign was launched in Thursday's edition of the Lismore City News.
The campaign highlights the job opportunities and lifestyle benefits of working in red meat processing.
Benjamin Benn started with Casino Co-op 22 years ago and now works in customer services. He is participating in the More to Meat campaign to inform the community about the different jobs and skills available in red meat processing in the Northern Rivers.
"I started here when I was just a teenager, I've learned numerous skills, and working my way up has helped me to buy a house, raise a family, and set myself up to be a part of the community," he said.
"The industry is a good place to start your career, you can find a path where you can work your way up and stay in the industry as long as you want."
Kalani Moss started with Casino Co-op more than two years ago and now works in quality assurance.
After experiencing a range of different opportunities at the Co-op in her first two years, Kalani wanted to take part in the More to Meat campaign and encourage others to consider giving the industry a go.
Ms Moss said: "I wish people knew the career options and opportunities involved in red meat processing, there are so many parts needed to deliver a final product.
"I've experienced the opportunities, and Casino Co-op supports me to study a bachelor's degree online. The company helps me with study time and assistance with assignments," said Ms Moss.
AMPC Chief Executive Officer Chris Taylor said the campaign was launched to tell the stories of people who work in the red meat processing industry and the role they plat on the Northern Rivers.
Mr Taylor said: "Across Australia, red meat processors support jobs for people in regional communities, jobs that matter to the town, to families, and matter to the production of Australia's world-class red meat.
"Benjamin, Kalani, and the Casino Co-op team are some of the thousands of Australians, including farmers, retailers, and truck drivers, who work together to deliver high-quality red meat products that puts regional communities on the map."
AMPC has been running the More to Meat campaign since August 2022 to highlight the important role red meat processors play in regional communities like the Northern Rivers, the national red meat supply chain and the industry's significant contribution to the national economy.
