Primex is back bigger, better and sooner than ever with more than 350 exhibitors and 1200 different companies, collaborating with 30 business, primary industry, state and national organisations.
One local dealership is making the most of the field day to showcase the latest addition to its product lines.
NSW Northern Rivers Case IH dealership, Days Machinery Centre, has taken a significant step forward, now representing dual CNH Industrial brands by adding a New Holland offering to the mix.
After acquiring a New Holland dealership in the region in late 2022, Days Machinery Centre has now introduced several New Holland product lines to offer local farmers more choice, diversity, and support.
Managing Director of Days Machinery Centre Dan Hoppe says customers will be able to recognise how the CNH brands offer machinery with different strengths, for different sectors.
"We have a massively diverse primary industry base in the Northern Rivers, including sugar cane, hay, dairy, macadamias, cattle, poultry and more, so we need to support several different industries for several different needs at any one time," Mr Hoppe said.
"Bringing New Holland into the mix means we can support our customers with the broadest range of products to meet their requirements."
Primex Director Bruce Wright said as well as boasting the biggest display of agricultural tractors, machinery and equipment - including demonstrations from earthmoving and construction - Primex 2023 has also established three new industry hubs.
Along with the existing Business/Innovation/AgriTech and Education and Careers hubs, the new Health and Wellbeing hub, The Forest Industry Collective, and Affordable Housing, Home and Lifestyle hub, will further address the needs of the region's rural and farming communities.
Southern Cross University will also host a panel discussing the 'The Future of Farming: Adapting to Tomorrow's Agriculture' which will explore innovation in agriculture, the role of ecosystems and sustainability on farms, horticulture production, soil health and regenerative AgTech for the future.
On Opening Day, the inaugural Sourdough 'Women In Business Breakfast' will host Georgina Inwood, goat farmer and founder of Table Under a Tree; Skye de Wit, beef cattle breeder; and Katrina Patton of Pyewackets Traditional, herbal tonics drink producer.
The Nourish Food & Drink Festival and this year's Paddock to Plate program will focus on local food and beverage producers with cooking demos from Native Food Queen, Mindy Woods and author and wellness chef Samantha Gowing.
Other Primex highlights include the Farm Animal Nursery, Daily Wildlife Twins Shows, Battle of the Breeds, helicopter joyflights, 4WD, Outdoor Leisure and Lifestyle Showcase.